We’re scaling up artificial intelligence-powered tools to help consumers make customised product choices, drive differentiation, and spark sales for our beauty brands. Here’s how…

• We’ve launched new tools that use AI capabilities to help consumers make personalised product choices
• Consumers who discover new products on our BeautyHub PRO AI tool are 43% more likely to complete a purchase
• Dove’s virtual Scalp + Hair Therapist delivers on increasing consumer demand for scalp care expertise and provides rich consumer insights for the brand

Find out more.