Join the IFSCC webinar on 15 November to hear John Jiménez share his expertise on the exciting field of Neuromarketing in Cosmetics, including how its implicit evaluations represent an innovation opportunity for the cosmetics industry.
This webinar is available globally and is FREE to all IFSCC members but as always you do need to register as places are limited.
👉 CLICK HERE TO REGISTER
Internationally recognized as an expert in this emerging field, John Jiménez was a Keynote Speaker at the IFSCC 2023 Barcelona Congress and he has agreed to present an IFSCC webinar on the fascinating topic of Neuromarketing in Cosmetics. John will look at the basics of neuromarketing, the theory of implicit evaluations and how these represent an innovation opportunity for the cosmetics industry. He will also introduce the notions of the three key concepts of neuromarketing: Attention, Memory and Emotion, including an overview of traditional methods, such as biometric techniques, neuroimaging tools and market examples.
Perry Romanowski is chair for this webinar.
Thursday 16 November
1h Korea / Japan • 3h Melbourne • 5h Wellington
If you can’t make this time please do sign up anyway and the IFSCC will send you a recording of the webinar.
🔎 CLICK HERE TO REGISTER
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