Discover the power of concept testing with biosensors to enhance product launches. Learn how combining qualitative and quantitative methods, along with advanced tools like Voice Analysis, Facial Expression Analysis, and Eye Tracking, provides deep insights into user emotions and behaviors, ensuring your product resonates with its target audience and succeeds in the market.

Introduction

When launching a new product, you want to do everything you can to ensure it won’t be an immediate flop.

By product we mean anything from a piece of furniture, to a new website or a car, anything that could be While several strategies can help achieve success on launch day, the most reliable is concept testing—or prototype testing for physical products.

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