Essie makes Nail Polish a Virtual Reality via BeautyMatter

Essie, America’s nail salon expert since 1981, is making applying nail polish virtually a reality with its new on-demand, try-on service.

The L’Oréal-owned brand launched “Essie On-Hand” in partnership with ModiFace, a leading AR technology expert, to launch this new tool. The result is over a year of collaboration to power a back-facing camera AR experience, the first for the L’Oréal Group.

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Published by Kelly Kovack on February 26, 2021