Connected beauty products are fast becoming the cosmetics and wellness industry’s hottest new trend, and Procter & Gamble is doubling down on the concept. For its first participation in the annual Consumer Electronics Show in Las Vegas, the personal care and lifestyle giant is presenting six innovations across its beauty, health and skincare portfolio.

First up is skincare brand Olay’s new ‘Skin Advisor’ platform, which uses artificial intelligence to offer users personal skincare consultations and advice. Prestige skincare brand SK-II also has a new concept up its sleeve, in the form of the ‘Future X Smart Store’ concept, which will offer “phygital” experiences for in-store shoppers, via techniques such as facial recognition and digital diagnostics.

Another of P&G’s major skincare launches is the ‘Opté Precision Skincare System’ — a single device featuring camera optics, proprietary algorithms and printing technology to scan the complexion and detect hyperpigmentation. It can even be used to apply exact quantities of corrective serum to the face.

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