By: Melissa Meisel, June 3, 2024

Professional haircare products’ accessibility is growing alongside product haircolor and hairstyling developments. What once was only available at your local salon or beauty supply shop can now be obtained online—even on Amazon! And the variety of haircare products now offer wellness benefits such as scalp health or heat protection.

Per Kline’s survey conducted among hundreds of hairdressing salons in the US, nearly 20% of all purchases are now made through e-commerce platforms.

“Reliability and trustworthiness play pivotal roles in influencing purchases across all channels,” observed Jiri Michal, an industry manager in Kline’s Beauty and Wellbeing sector. “Amazon Professional Beauty stands out with its swift delivery and effective inventory management.”

More than 50% of salons consistently sell haircare products, with only a minority reporting that they do not sell any products. Product sampling emerges as a crucial motivator for product retail, particularly among small- and mid-size salons, added Michal.