Sensory analysis as independent measuring tool enabling the assessment of consumers’ preferences by Eurofins

The sensorial assessment constitutes a reliable and independent measuring tool enabling the assessment of consumers’ preferences and foreseeing the motivation of their choices.

Concerning research and development, marketing as well as quality control teams use this method as a meaningful tool throughout the whole length of a product’s life.

Your needs

• To measure the well-being and satisfaction brought by the use of your products
• To show qualities and defects of your products compared with consumer expectations
• To develop and improve cosmetic products as well as reacting to competitors
• To assess the validation or the influence of either brand, product name, packaging, or price
• The help the decision making while selecting the raw material
• To study the influence on the product preference in consequence of changing the process or the raw material

 

Our answers

• Quantitative hedonic studies:
  • Blind tests
  • Acceptability
  • Preference tests
  • Multi-site studies
  • Tests performed at home or in a laboratory
• Descriptive quantitative studies:
  • Sensorial profile
  • Flash profile
• Qualitative studies:
  • Focus group
  • Individual interview
• Preference cartography
• Consulting and training

 

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